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Marketing and Social Media Round Up – 2/3/13
This week’s round up includes a couple of really good articles on SEO, how to be a source for the media, an infographic and lots of other goodies that will help you rock your biz! 1. 5 WordPress SEO...
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Separating from the Pack of Fitness Pros and Becoming a Leader
No matter where you live and work, there’s sure to be a pack of fitness pros otherwise known as your competition. So why should you consider establishing yourself as a leader in this group and how do...
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Being a Fitness Brand Ambassador is Good For Your Brand Too
If you’re looking for a different way to increase brand awareness of your fitness biz while connecting with others who also love helping others achieve a healthy lifestyle I’ve got something for you....
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Marketing and Social Media Round Up – 2/10/13
This week’s round up of marketing and social media articles has a wide variety. From tips on what you should be doing to drive more traffic to your site or engage better with your audience, to...
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When Fitness Clients Get Discouraged: 3 Ways to Keep Them Up and Moving Forward
No matter how hard you try to be motivating and positive, fitness clients get discouraged on occasion. If you want to keep fitness clients for the long term, it’s up to you to help them move past these...
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Marketing and Social Media Round Up – 2/17/13
Probably not too much of a shocker that this week’s marketing and social media round up includes several articles on Google products. Seriously, they’re going to own our entire online experience before...
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3 Words to Focus My 2013 Business Goals
If you follow Chris Brogan, you know that each year he comes up with three words to help focus his goals and efforts. Image courtesy of Mike Davenport of Stick Figure Simple My Three Words In January,...
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Your Fitness Business Promotions: Are You Having Fun Yet?
Virtually every gym or club uses fitness business promotions to bring more clients in the door, so how do you make yours stand out from the crowd? Get creative. Making your fitness business promotions...
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Marketing and Social Media Round Up – 2/24/13
I kick off this week’s round up with a great article on YouTube and why you should be using video. Also check out number 7 for great video tips. Email marketing, branding and using social media...
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Your Fitness Center: Is it a Hub or Just a Place to Go?
When looking for a new gym, many people simply want a convenient location with the equipment they like to use. However, there are plenty of others who want something more. They want a fitness center...
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Marketing and Social Media Round Up – 3/3/13
I love when I find marketing related articles by fitness professionals because reading what your peers have to say is different than hearing similar things from marketing professionals. This week’s...
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Tailoring Your Fitness Business to the Baby Boomer Crowd
Baby boomers represent a significant percentage of the population, and many of them are motivated to stay fit and healthy. Tailoring your fitness business to the baby boomer crowd is a great way to...
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Marketing and Social Media Round Up – 3/10/13
The first three articles of this week’s marketing round up focuses on Facebook’s announcement on March 7th of changes (shocking, right?!) to the newsfeed. The rest cover good tips on using social media...
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Ten Kickass Business Owners Who Influenced My First Year in Business
Your first year in business can be difficult. Until you jump in and get started you don’t realize everything that’s involved to create and maintain a successful business. You alternate between being...
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Your Fitness Boot Camp and the Bridal Expo: A Marketing Match Made in Heaven
“Fitness boot camp” and “bridal expo” are not typically phrases you find in the same sentence. However, when you realize that brides often look to lose weight before the big day, this combination...
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Marketing and Social Media Round Up – 3/17/13
This week’s marketing and social media articles to rock your biz this week are here! If you’re on Pinterest, check out the first article on some updates. The last one is probably my fav since it’s a...
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Small Group Training: Is This Something Your Fitness Business Should Be...
Small group training is the happy medium between traditional group classes and one-on-one training. It allows trainers to customize a workout better than with a large group while bringing in more money...
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Running a Fitness Center That Thrives: 7 Habits You Want to Develop
In 2004, Steven R. Covey wrote a popular book titled The 7 Habits of Highly Effective People. These effective habits can be translated into habits necessary for a successful fitness center. If you want...
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Marketing and Social Media Round Up – 3/30/13
Since tomorrow is Easter I’m posting this week’s marketing and social media round up a day early. I hope everyone who is celebrating has a wonderful day with family and friends! Facebook, once again,...
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Selling Sucks! And the Book I Wrote for Fitness Pros Who Agree
I’m excited, proud and not going to lie, a little nervous, to announce that my book The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business went up on Amazon last...
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